DBS Bank (Hong Kong)

Project

DBS 3Everyday Compass VISA Card mini-site

Services

• Creative Development
• Webpage Production
• Application Development
• Media Banner Development

Introduction

COMPASS VISA has rebranded his 3 COMPASS VISA Card to COMPASS VISA 3 Everyday Card recently, and the mini-site is used to announce the new card with its features and also give the new rebranding image to the pubic. Besides, a SMS campaign has been executed in the same period, 3 users can use the promotion code they have received by SMS to register in the website to get the extra offers, so the website is also one of the acquisition tools of their new card. The flash website has been added tracking codes, so number of clicks can be tracked also for the client future analysis.

Outcome & Challenge

This is a rebranding website for the Card, so the creative will be very important to express the image. Also, the card launch date has been fixed, that we have to ready the website within a short period of time.

Achievement

Total click rate for the 1st week from launch (1/9 – 7/9) = 13,004

Total click rate for the 1st week for “Apply Now” (1/9 – 7/9) = 4,102