PORTFOLIO / Case Study

“Let's take an in-depth study”

DBS Bank (Hong Kong)

Project

COMPASS VISA Social Media Services

Services

  • Forum Seeding
  • Facebook Fan Page
  • Facebook App
  • Celeb Lineup

Introduction

In the ever-changing multimedia world, social media networking is becoming more impactful and experiencing a more wide-spread of choices. COMPASS VISA of DBS has caught new wave of online marketing to expand their coverage to younger consumers through the social network on forum and facebook. This has been achieved through forum seeding, facebook fan page setup, facebook app development and celeb lineup.

Outcome & Challenge

  • DBS COMPASS VISA Facebook Fan page
  • DBS COMPASS VISA Facebook Fan page
  • DBS COMPASS VISA Valentine's Day eDM
  • DBS COMPASS VISA Facebook Fan page
  • DBS COMPASS VISA Facebook App
  • DBS COMPASS VISA Facebook App

Forum Seeding: It is another new era of engaging the online community. Several campaigns were pushed through forum seeding and this arouses public’s attention. We help to make the COMPASS VISA forum seeding strategy a success by entailing getting people to talk about the product or to talk to you about it.

Facebook Fan Page: On Facebook, we helped COMPASS VISA has established the official fan page in 2009, that is frequently kept up-to-date with offers and news from COMPASS VISA and fans.

Facebook App: Facebook Apps. become brand new opportunities to further engage fans into the social networking world through entertainment. Our first facebook app campaign for COMPASS VISA, Valentine’s Day, introduced the hot items for your valentine on Valentine’s Day and the users can leave comment to win a prize. The second campaign, in-line with the COMPASS VISA rewards scheme, is a simple but exciting mini-game to urge the awareness of the COMPASS VISA card features and COMPASS Dollars.

Celeb Lineup: With the first Facebook App. launched, we act as the channel to line-up with celebrity, FAMA (農夫), to be the campaign testimonial in order to appeal to more younger generations on the brand. COMPASS VISA Online Shopping channel. Facebook App, COMPASS VISA Homepage banner, eDM are all in line with FAMA’s endorsement

Achievement

Facebook Fans: more than 11,000 (from Nov 2009 to Apr 2010)

Facebook App 1 (Valentine’s Day): No. of members authorized the app: 489

Facebook App 2 (Reward scheme) as of 8th April 2010:
No. of members authorized the app.: 844
No. of members registered: 536