Ocean Park Hong Kong

Project

Amazing Asian Animal campaign site

Services

• Campaign site
• Flash mini game
• eDM

Introduction

Amazing Asian Animal is an interactive area within the Ocean Park, where provides a new area for exploration. We used a freshly new look without a border on the front page, and an interactive online mini game, all of these elements could improve users online experience with the AAA campaign site.

Outcome & Challenge

Front page: We used a flash and a full screen as the opening of the site, in order to give a borderless vision for our viewers. Also, by clicking those animals, viewers could directly go to the details page for that particular animal. This provides a quick navigation option for viewers instead choosing from the top menu.

Content page: We used HTML which made updating easier.

Web 2.0: A mini game which users can simply upload their photos via the campaign site, this demonstrates an interaction between the campaign and users.

Achievement

Total Visits: 197,320 (from April 2009 to Nov 2009)